After been working in fashion for over 25 years, both as a designer and creative director, I have had a close interaction with imagery and have made numerous campaigns and videos without holding the camera. After taking my business degree at the University of Stockholm in 2001, I moved to Italy to study fashion design, after that I started my career as a designer first the Tods Group and the later for Fendi. In 2006 I created my own clothing and accessory line J DAUPHIN during the time I lived in Italy. The brand has been featured in several publications such as Vogue Uk, Vogue US, Elle France, Harpers Bazar UK, W Magazine and sold in around 350 exclusive boutiques and department stores worldwide. I moved to Paris in 2007 but it was not until 2010 when I moved to New York I started my career as a Photographer meanwhile I was doing Creative Direction for other brands. Later I took a master in photography for Nick Knight. Photography is my true call.