I am a Swedish-French Fashion Photographer and Creative Director whose work bridges visual storytelling, design, and emotion. After spending the last decade in Laurel Canyon, California, my creative vision was deeply shaped by its light, atmosphere, and sense of freedom. Today, I divide my time between Stockholm and Paris.
My journey in fashion began at FENDI (LVMH) and TOD’S, where I gained firsthand insight into the world of luxury craftsmanship and brand identity. These experiences laid the foundation for the creation of my own brand, J DAUPHIN, which I founded in 2006. Known for its distinctive aesthetic and collaborations with global luxury retailers such as Bergdorf Goodman, Bloomingdale’s, Lane Crawford, Harvey Nichols, United Arrows, Isetan, H. Lorenzo, Le Bon Marché, and MATCHES, J DAUPHIN became an extension of my creative universe — uniting design, storytelling, and philosophy.
Photography, for me, is a medium to explore the deeper narratives behind a subject — to translate feeling into form. My approach merges my background in fashion design, brand building, and creative direction, allowing me to create imagery that is both visually compelling and conceptually rich.
Alongside my photographic work, I continue to work as a Creative Director, applying my expertise in strategy, brand development, and design to oversee projects from concept to completion. This dual practice enables me to maintain a holistic vision — ensuring that every element, from the visual tone to the brand message, is aligned and meaningful.
In all my work, my intention remains the same: to create connection. I seek to touch the subconscious — to awaken emotion and presence through an image or an experience. My goal is to craft moments that feel intimate and alive, evoking the essence of authenticity and the spirit of our time.